Vriksham Anthill is an early learning centre situated in the heart of Tirupur, India. The identity design is meant to portray the holistic environment the school provides.
The logo is a letter play with the word ‘ant’ made to look like an actual black ant, which I thought would be fun and the kids will be able to easily identify.To balance the heaviness of ‘ant’ in terms of colour and weight, I’ve made the word ‘hill’ to be more cheerful and happy. Little elements like the sun and heart adds chirpiness and playfulness to the logo. The letters are completely hand-made to look round and bubbly which in turn create a sense of safety and instil love.
